Gustavo Canton

People Strategy Lead, Global People, Walmart

Gustavo is a very active Champion of the Analytics Community and it’s currently the Sr. Director of Research in the Global People Analytics team for Walmart, Inc. His responsibilities entail all associate research activities across the globe. Some of these initiatives include: manage a 2 million + associate engagement program, associate social media research, technology adoption, enterprise culture & inclusion research. Prior to that, he worked for the multi-channel strategy analytics team for Customer Insights. He had extensive experience performing advanced analytics, designed new measurement systems, traditional marketing analytics and strategic analytics support. Gustavo is a former Hispanic Latino Resource Group Chair and he also served as President of the Society of Hispanics Engineers – AR Student Chapter. Gustavo was born in Panama City; Panama╠ü, where he obtained his degree in Mechanical Industrial Engineering and has a combined 11 years of Research, Analytics and Retail experience.

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